Seasoned UX strategist and researcher, crafting effective experiences for companies and their customers.
How can I help?
I bring over 25 years of experience helping businesses, large and small, identify opportunities and improve their customer insights, UX methodologies and team dynamics. From my early experience at managing digital product and marketing initiatives to my years of leading UX research projects and teams, I’ve helped companies integrate strategies and processes rooted in customer needs. My ideal employer is equally passionate about their future, understanding their customers, and the power of collaboration.
Case Studies
Cricut Customer Journeys
New member profiles and onboarding journeys for crafting machine company.
Cricut Solutions Evaluation
Concept and prototype testing leading to features that successfully help new Members craft with Cricut.
Walmart Innovation Exploration
Using Design Thinking methodologies to identify opportunity areas for innovation and new services.
Money Network App Upgrade
Identifying needs, evaluating prototypes, and assessing usability of new app features.